Blue and orange refined look

Trusted training, now presented with more clarity and authority.

Accredited first aid and mental health training in Jersey with a stronger homepage structure, better visual contrast, and cleaner SEO foundations.

Accredited delivery Based in Jersey First aid and mental health training

Current structure, sharper brand system.

This version uses the blue and orange palette directly, so the improvement comes from layout, contrast, typography, and structure rather than a completely different visual language.

Clearer brand contrastBlue builds trust and orange gives the CTAs more energy.
Cleaner UXFewer competing signals and a stronger route into booking.
Stronger SEO baseClear H1, semantic sections, better internal pathways.
More premiumFeels custom rather than builder-driven.
Training group in a learning environment
The site should feel human, capable, and clearly educational on first load.
More controlled colour system

The palette is simpler and more deliberate, which helps the site feel more professional.

Better first impression

Large imagery, stronger type, and cleaner trust positioning make the page feel more considered.

Improved conversion flow

The page makes one main action obvious instead of forcing users to decode the next step.

Better ranking foundations

Clearer page structure supports local intent, course landing pages, and stronger internal linking later.

Course areas that are easier to compare.

This keeps the same training categories the business already offers, but gives each one a clearer role, image, and summary so users can reach the right choice faster.

Workplace First Aid

Practical first aid training for businesses, employers, and teams who need calm emergency response capability.

  • AudienceWorkplaces
  • DeliveryIn person
  • OutcomeConfidence + compliance
Browse courses
Healthcare professional portrait representing the founder story

The founder story should carry more weight.

One of the strongest things on the live site is the sense that this training is grounded in real clinical experience. This layout gives that message more visibility so it supports trust and ranking rather than being buried in supporting copy.

  • Bring the trainer story higher up the page.
  • Make local credibility feel visible, not just written.
  • Use real photography later to make the homepage unmistakably Life Vital Academy.
“This feels more credible, more deliberate, and easier to rank.”

That is the target. Use the palette you chose, then improve the design quality, scanning speed, trust cues, and SEO structure enough to materially improve performance.

A booking section that feels intentional.

The live site points people toward contact. This version keeps that approachable feel, but frames it as a clearer booking request with a more confident next step.

What this improves for SEO and ranking.

Better rankings come from cleaner structure, better intent match, and stronger user signals, not just design polish.

Clearer page intent One homepage message, one main H1, and stronger course pathways make the page easier for search engines to understand.
Better internal linking potential Each course area can become a proper landing page linked from a stronger homepage hub.
Improved engagement signals Cleaner scanning and clearer CTAs should improve time on page and reduce confusion.
Stronger local relevance Jersey remains central to the messaging and can be reinforced across the site architecture.